hillary mcdaniel
creative director/ art
organic social media
If you take a cruise through Ole Smoky’s social media pages, just about everything you see between 2023 and 2025 has been touched by me in some way. From giving creative direction to junior creators, collaborating with strategy to identify insights that helps our content better connect with people, to jumping into the content creation process myself, there isn’t a piece of Ole Smoky content in the last two years that doesn’t have my fingerprints on it somewhere.
And in those two years, we’ve consistently grown the brand, engaging with our fans where they’re at, speaking their language, and giving them the delicious Ole Smoky recipe cocktails they love. Below are just a few of my favorite heavy hitters from the last few years.
Jason Kelce Campaign
Ole Smoky partnered up with none other than THE Jason Kelce as their official brand captain, and we had the opportunity to help launch this partnership on social. Ole Smoky and Jason Kelce? Now that’s a winning combination.
youtube bumpers
art direction: resort shoot
art direction: whiskey + creams shoot
