Sam’s Club’s Credit Cards needed a fresh overhaul to appeal to a younger, more dynamic audience. They were also looking to stand apart from a crowded market with shinier options, like Venmo. Flexing their existing brand guidelines, I incorporated a striking diamond motif picked up from their logo to show how Sam’s Credit Card can be a positive force in your life, no matter whether you’re using it for your family or your family’s business.

Sam’s Club offers a wide range of services, but membership awareness was relatively low. We were asked to brand their services in a way that showed a wide variety of services within a single asset, so I created a grid system that could flex with however many– or few– services they needed to feature within any given ad.

This look and feel was applied across all assets, from in-store signage and video, to their website and emails, and even to digital and social applications. We also developed a robust brand guide to inform their team and any outside vendors on how to efficiently use this grid system in any medium.