hillary mcdaniel
creative director/ art
tasting video
After we developed tasting mats, sell sheets, posters, banners, and expression cards, we needed to create a tasting video to accompany the experience. We had initially storyboarded a classic tasting video, led by a brand ambassador. We locked our shoot location the first week of March 2020… and then you can guess the rest. Our tasting video quickly pivoted to a story designed to activate all of your senses, all told through stock, 3D assets, and existing footage; our brand ambassador even captured his VO in his bedroom closet. All that hard work paid off when it was recognized with a Gold ADDY in 2021. Slaínte.
