Great tequila is best when shared with good people. So to make one of the most popular tequilas in Mexico one of the most popular tequilas in the states, we introduced a new brand campaign for el Jimador Tequila that focused on the good vibes that happen around our bottle.
Associate Creative Director: Lanny Fuller
Art Director: Hillary McDaniel
Copywriter: Aaron Carter
210 stills. 99 gifs. 30 different recipes. 12 videos. 7 days. 1 shoot. This was a massive cocktail shoot unlike any other, where we attempted to create a year’s worth of content in one shot. We had three sets going at once, built every scene from scratch, and worked some of the longest days I’ve ever experienced. In the end, we caught some beautiful work. Cheers!
Associate Creative Director: Lanny Fuller
Art Director: Hillary McDaniel
Producer: Ravi Bhatia
We partnered with Mexican National Team and LA Galaxy star, Jonathan dos Santos, for an epic trick shot and other social content. This work was recognized with a Gold ADDY in 2019.
Associate Creative Director: Lanny Fuller
Senior Art Director: Jorge Torneria
Art Director: Hillary McDaniel
Copywriter: Aaron Carter
Now this is something I’m pretty proud of. The Tourism Department of Alabama had a well-loved TV spot inviting people to explore the Civil Rights Trail in Alabama that they had been running for 20 years. Suffice it to say, it was time for a refresh. We had the unique opportunity to capture the emotion and gravity of these important historical landmarks in Alabama and show why it is so important for the next generation to explore these moments in our history and reflect on their impact today. Because some things, you just have to experience for yourself.
Executive Creative Director: Keith Otter
Art Director: Hillary McDaniel
Copywriter: Aaron Carter
Sam’s Club’s Delivery from Club brings the Club to your door… it’s kind of like club-ception. We debuted this new feature of their membership with a social-first campaign intended to show just how easy this feature can fit into your busy life.
Creative Directors: Ashley Mack, Holly Williams
Associate Creative Director: Hillary McDaniel
Senior Art Directors: Katie Curtis and John Alvarez
Senior Copywriters: Sydney Avery, Hayden Griffin
When we first began work on Glenglassaugh, they had next to nothing in terms of brand guides and assets. They charged us with creating a premium tasting program to match the premium price point of Glenglassaugh Scotch, visualizing their product’s narrative as a distillation of its natural surroundings: air, land, and sea.
Associate Creative Director: Lanny Fuller
Art Director: Hillary McDaniel
Copywriter: Aaron Carter
In 2021, LG&E and KU debuted an app for their Kentucky energy customers that had only two functions: paying your bill and checking for outages. Since LG&E and KU is all about empowering possibilities for their customers, we wanted to show how such a simple app can conveniently fit into the average customer’s life and empower them to get back to the things they really care about.
This was a fully integrated campaign, encompassing broadcast, digital video and display, paid social, radio, and print.
Associate Creative Director: Hillary McDaniel
Senior Art Director: Jayme Ray
Copywriter: Aaron Carter
BCBS of Alabama does a lot for its customers behind the scenes that most people may not even know about. We decided to shed a little light on the benefits in a visually striking way.
Associate Creative Director: Lauren Barnett
Art Director: Hillary McDaniel
Senior Copywriters: Joel Lugar, Erin Hayes
Copywriter: Aaron Carter
While I love coming up with strong ideas, sometimes an idea is best communicated through the visual language a brand uses to subconsciously reach out to its consumer. Here are two projects I worked on for Sam’s Club where I brought fresh design thinking to their existing offerings.
Redstone’s Refer-a-Friend campaign is back! With 85% coverage of their market, they needed to shake up their typical approach to get those last few holdouts to sign up for a new checking account. We came up with, ahem, a revolutionary concept.
Executive Creative Director: Keith Otter
Art Director: Hillary McDaniel
Copywriter: Aaron Carter
Birmingham-Southern College wants to attract discerning, open-minded students who are looking to lead a "life of significance." To show how the BSC experience prepares them to do that, we flip the typical campus tour on its head: instead of seeing aspects of campus life, prospective students can see their potential futures emerge.
Executive Creative Director: Keith Otter
Art Director: Hillary McDaniel
Copywriter: Aaron Carter
Cahaba Brewing, a Birmingham brewery named after a local river, needed to break free from the clutter of the craft beer category in order to expand into new markets. While other brands are vying to be the most small-batch, experimental, and off-the-wall brewery, Cahaba just wants you to know one thing: we make good beer that tastes even better when you’re enjoying the great outdoors. Intermark developed a campaign, “The Official _____ of Cahaba,” a true brand anthem emphasizing the product and encouraging people to get outside and enjoy life. We developed an out of home activation and a few collateral pieces to support the campaign.
Executive Creative Director: Keith Otter
Art Director: Hillary McDaniel
Copywriter: Aaron Carter
